Fractional Product Manager · senior · AI-augmented
For 20–300 person companies that want to expand into new markets, launch new product lines or bring order to what they already build. We validate before you invest, decide what to build and what to leave out, and make sure it ships.
Free · 8 questions · instant result
The problem
Signs of a company whose product already makes money, while its product decisions can't keep up.
The roadmap changes every time a big customer shows up.
Every priority ends up on the CEO's desk.
Sales promises features and product finds out later.
The backlog has hundreds of tickets and no rule for saying no.
Engineering ships fast, but nobody knows if what shipped worked.
You want to enter a new market or launch another product line, but nobody has time to validate it.
With AI, the team produces more ideas and documents than ever, and deciding got harder.
Ideas are cheap now. Deciding which ones deserve to be built is the scarce part.
Why a fractional PM
In a small company, a product line launched without validating the market can consume a whole year of margin.
Before investing months of engineering, we test demand with real customers, measure, and only then build. Every big bet goes through a small test first.
No internal history or politics to protect. I can name what the team sees and can't always say.
Years across different companies and teams. I have seen many of your problems solved before, and fail.
No search, no interviews and no months of ramp-up. The work starts with the diagnostic.
Prioritization criteria, rituals and metrics your team keeps using after I'm gone.
More involvement around a launch, less once the team runs on its own. No long-term commitment.
If you already have a PM or a founder running product, I support them and help them grow. I don't replace them.
How it works
A continuous cycle alongside your engineering, design and business teams. Every loop leaves recorded decisions and measured learning.
Customers, usage, tickets and competitors. What is actually happening.
Opportunities, trade-offs and priorities with explicit criteria.
Interviews, prototypes and fake doors before committing engineering.
Specs, coordination and follow-through to production.
Adoption, conversion, retention and revenue. What we learn feeds the next loop.
↺ and back to Discover
AI + senior judgment
What AI does
What I do
The alternative
| Full-time hire | Sora Baralinni | |
|---|---|---|
| Time to start | A search that takes months | Diagnostic in 2 weeks |
| Commitment | Annual salary, benefits and ramp-up | Monthly, no long contract |
| Experience | Depends on who you manage to attract | 15+ years leading product and teams |
| Duration | A permanent role | Months, not years. Clean in, clean out |
| Analysis capacity | One person, or a team you have to hire | AI infrastructure included |
How we start
Free · 5 min
Eight questions about how your team decides today. You get a score and your three biggest opportunities.
20 min
We review your result and see whether working together makes sense. No sales pitch.
2 weeks
Product, customers, metrics, roadmap and process. You get an opportunity map and a 90-day plan, credited to the first month if we continue.
Monthly
Priorities, discovery, experiments and follow-through, every week, with your team.
Who leads your product
15+ years building software and leading teams. I started in testing and analysis, led engineering teams and, in Uruguay, a product that depended on four engineering teams and an AI squad that didn't report to me.
That taught me what I offer today: aligning a team around good decisions when nobody is required to follow you.
Free assessment · 5 minutes
Eight statements about how your team chooses, validates and measures. It is a snapshot of today, with no right or wrong answers.
0/100
Where your biggest opportunity is and where to start
I'll email you to set up the call. No commitment, no sales pitch.
Got it. I'll email you within one business day to set it up.
Enter a valid email so I can reach you.
FAQ
A fractional Product Manager is a senior product leader who works part-time for your company, with real ownership of priorities, discovery and roadmap, without being a full-time employee. Companies bring one in when they need senior product judgment but can't yet justify a full-time Head of Product.
When the product already has customers and revenue, the engineering team is shipping, but priorities change often and product decisions fall on the CEO. Also before launching a new product line, to validate the market before investing months of engineering.
A consultancy delivers a report and leaves. A fractional PM works with your team every week, makes decisions alongside leadership and owns execution and measurement.
Months, not years. We start with a two-week diagnostic, agree on goals and an exit date, and when we finish your team keeps the criteria and processes to continue without me.
It depends on team size and scope. The diagnostic has a fixed price we discuss on the call, credited to the first month if we keep working together.
I don't sell hours. The agreement defines responsibilities: which decisions I lead, which rituals I run with the team and what gets delivered each week.
It works just as well. I lead the senior layer, such as strategy, priorities and alignment with leadership, and support the PM you already have.
I only use the data you authorize, with tools we agree on at the start. None of your information is used for other clients.
Yes. I work with teams in Latin America and the United States, in English or Spanish.
Contact
A 20-minute conversation to understand your context and see whether working together makes sense. No sales pitch.
Thank you. I'll email you within one business day to set up the conversation.